Merchandising (Classic Reprint)
| Preis: | 21.95 EUR* (inkl. MWST zzgl. Versand - Preis kann jetzt höher sein!) |
| Versand: | 0.00 EUR Versandkostenfrei innerhalb von Deutschland |
| Partner: | buecher.de |
| Hersteller: | Forgotten Books (Swinney, John Bayly) |
| Stand: | 2015-08-04 03:50:33 |
Produktbeschreibung
Excerpt from Merchandising In the Text on "Marketing Methods" there is a general survey of the different steps in marketing from the producer to the consumer as well as a discussion of the function and present status of manufacturer, jobber and retailer. The latter chapters of "Marketing Methods" outline in detail the operating methods of the manufacturer in marketing his goods. The corresponding operating methods of the wholesaler or jobber and of the retailer remain to be discussed and this is the purpose of the present volume on "Merchandising." The reader is assumed to be well grounded in the principles of marketing as discussed in "Marketing Methods," as well as in those of organization and management, advertising, salesmanship, accounting, credits and the other subjects preceding this in the Course. Methods of doing business are changing daily, especially in trading concerns; therefore it has been necessary to make a special investigation of the field for the purpose of this Text. In this work a number of experienced investigators have assisted me in collecting the necessary information. The work has been done largely by interview, and visits to various business centers of the country were made for the purpose. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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