The Romance of a Great Store (Classic Reprint)
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Partner: | buecher.de |
Hersteller: | Forgotten Books (Hungerford, Edward) |
Stand: | 2015-08-04 03:50:33 |
Produktbeschreibung
Excerpt from The Romance of a Great Store "Caveat Emptor," the Romans said, in their day. "Let the Buyer beware," we would read that phrase, today. For nearly four thousand years, perhaps longer, caveat emptor ruled the hard world of barter. Yet for the past sixty years, or thereabouts, a new principle has come into merchandising. You may call it progress, call it idealism, call it ethics, call it what you will. I simply call it good business. Caveat emptor has become a phrase thrust out of good merchandising. It is a pariah. The decent merchant of today despises it. On the contrary he prides himself upon the honor of his calling, upon the high value of his good name, untarnished. The man or the woman who comes into his store may come with the faith or the simplicity of the child. He or she may even be bereft of sight, itself - yet deal in faith and fearlessly. Caveat emptor is indeed a dead phrase. How and whence came this murder of a commercial derelict? About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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