Gamification in Tourism
| Preis: | 39.99 EUR* (inkl. MWST zzgl. Versand - Preis kann jetzt höher sein!) |
| Versand: | 0.00 EUR Versandkostenfrei innerhalb von Deutschland |
| Partner: | buecher.de |
| Hersteller: | Books On Demand (Bulencea, Paul; Egger, Roman) |
| Stand: | 2015-08-04 03:50:33 |
Produktbeschreibung
"Paul Bulencea and Roman Egger have brought together two of my favorite subjects into one engaging, informative, and well-researched book. Everyone in tourism - districts, attractions, and support companies alike - should read Gamification in Tourism, but in fact so should everyone involved in designing memorable experiences (as the sub-title memorably puts it), for its Memorable Experience Design framework applies to all those who wish to succeed in today´s Experience Economy." B. Joseph Pine II Co-author, The Experience Economy and Infinite Possibility: Creating Customer Value on the Digital Frontier "The book Gamification in Tourism is the first of its kind to bring together two current issues - Gamification and Experience Design. This innovative book will be very useful to both academics and practitioners. The book is well structured and also allows non-academics to grasp and apply the theoretical concepts easily through examples and cases that illustrate the different gamification approaches." Prof. Dimitrios Buhalis Bournemouth University, UK
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