Emotional Boosting (eBook, ePUB)
Preis: | 25.99 EUR* (inkl. MWST zzgl. Versand - Preis kann jetzt höher sein!) |
Versand: | 0.00 EUR Versandkostenfrei innerhalb von Deutschland |
Partner: | buecher.de |
Hersteller: | Haufe Lexware (Häusel, Hans-Georg) |
Stand: | 2015-08-04 03:50:33 |
Produktbeschreibung
Details matter! Hans-Georg Häusel reveals a customer´s mindset when making purchase decisions. He explains why emotions are highly relevant for a product´s success on the market, how you could create unique products and claim the decisive competitive edge. Winners have one thing in common: A downright passion for details. Whoever is best at getting all odds and ends right can secure a competitive advantage in the end. The fact that every customer perceives those small details merely on a subconscious level is of fundamental importance. Once processed, they form an overall picture of a product in the customer´s mind and ensure that it is preferred to another one.
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