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The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership




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79.90 EUR*
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Versand:0.00 EUR Versandkostenfrei innerhalb von Deutschland
Partner:buecher.de
Hersteller:Wiley & Sons (Gillis, Tamara)
Stand:2015-08-04 03:50:33

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Produktbeschreibung

This thoroughly revised and updated edition includes all new case studies and new original chapters. The topics covered include must be added to each chapter for context: executive communication, executive coaching, communication counsel and the CEO as a communicator; communications and ethics as a whole; corporate social responsibility and sustainability issues; basics of crisis communication. The book also covers current realities like VT shootings and new technologies that affect crisis management; internal communication/employee communication issues; international and multicultural communication issues; generational issues; mixing traditional and social media; government relations; reputation management; basics of marketing communication as well as current trends; and customer relations.


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