Service Management and Marketing

Produktbeschreibung

This new edition of a very successful book written by one of the leading writers and researchers in services marketing and management. Christian Grönroos develops a market-oriented management approach and shows how the competitive advantage of a company can be built upon customer relationships. The text is based on international research and is geared to the Nordic School of marketing thought which is based on the notion that marketing decisions cannot be separated from overall management and the management of other business functions.

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