Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses
| Preis: | 19.95 EUR* (inkl. MWST zzgl. Versand - Preis kann jetzt höher sein!) |
| Versand: | 0.00 EUR Versandkostenfrei innerhalb von Deutschland |
| Partner: | buecher.de |
| Hersteller: | AMACOM/American Management Association (Williams, E. Freya) |
| Stand: | 2015-08-04 03:50:33 |
Produktbeschreibung
What do Brazil´s top beauty brand, America´s second-fastest-growing restaurant chain, and the world´s third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: Iconoclastic Leadership fueled by deep conviction and a rebellious streak Disruptive Innovation that uses sustain ability to spur the development of radically better products and services A Higher Purpose that ignites the company - when the mission leads, profits follow Mainstream Appeal with positioning and packaging stripped of the crunchy clichés that alienate the average customer This new breed of billion-dollar businesses proves it´s possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging fromstart-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What´s more - many command wider profit mar ginsand are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow.
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