International Strategy (eBook, PDF)
| Preis: | 37.99 EUR* (inkl. MWST zzgl. Versand - Preis kann jetzt höher sein!) |
| Versand: | 0.00 EUR Versandkostenfrei innerhalb von Deutschland |
| Partner: | buecher.de |
| Hersteller: | John Wiley & Sons (Collis, David) |
| Stand: | 2015-08-04 03:50:33 |
Produktbeschreibung
THE COMPREHENSIVE GUIDE TO MANAGING AND LEADING COMPANIES THATCOMPETE INTERNATIONALLYDrawing on the course material developed at the Harvard BusinessSchool and Yale School of Management by David Collis, InternationalStrategy provides theoretical insight and pragmatic tools thataddress the decisions facing senior managers in multinationalcorporations. International Strategy explores the criticaldifferences between domestic and international competition: theheterogeneity of markets in which companies are involved; thevolatility of economic conditions that firms face; and theincreased scale of activities fostered by global participation. Thetext examines how these phenomena create tensions and tradeoffs forexecutives concerning which product to offer around the world,which countries to compete in, where to locate various activities,and how to organize the firm worldwide. Making those choicesin an integrated fashion, it is explained, requires pursuit of acoherent strategy that builds an international advantage.Filled with illustrative examples from a wide range ofinternational companies, International Strategy, offers anaccessible guide to help managers navigate the myriad decisionsthey must make in order to create value from their foreignoperations and outperform competitors in an increasingly integratedworld.
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