Emarketing Strategies for the Complex Sale

Produktbeschreibung

The only guide that helps marketers deliver results in a complex sale In the highly lucrative B2B complex sale, marketers are increasingly being pressured to deliver results during the lengthy sales process. eMarketing Strategies for the Complex Sale is the first and only book designed to solve this problem. Ardath Albee explains how to create and use online content and communication strategies to catch and hold the attention of prospects to the degree of engagement necessary for sales readiness. Readers will then learn how to sell their strategies to the sales force in order to create a unified overall sales strategy.

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