Drive

Preis:	12.95 EUR* (inkl. MWST zzgl. Versand - Preis kann jetzt höher sein!)
Versand:	0.00 EUR Versandkostenfrei innerhalb von Deutschland
Partner:	buecher.de
Hersteller:	Canongate Books (Pink, Daniel H.)
Stand:	2015-08-04 03:50:33

Produktbeschreibung

We´ve been conditioned to think that the best way to motivate ourselves and others is through external rewards like money or fame, or by the fear of punishment - the carrot-and-stick approach. That´s a mistake, Daniel H. Pink says in his transformative new book. The key to high performance and satisfaction is intrinsic, internal motivation: the desire to follow your own interests and understand the benefits in them for you. In Drive, Pink lays out the hard science for these surprising insights; describes how people and corporations can embrace them; offers details about how we can master them; and provides concrete examples of how intrinsic motivation works on the job, at home and in ourselves.

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